People want cleaner, sharper, more vibrant pictures, but they don’t want the glasses and they don’t want stuff coming out their screen.
3D MOVIES FOR 3D TV TV
Go to your local electronics store for a new TV, and 3D TV has basically been abandoned in favor of 4K and HDR. More importantly, it didn’t find its way into the hearts of consumers. The foreign box office, however, grew, hitting a record $40.6 billion,” so 3D was a nice tactic, but it couldn’t change the long-term fortunes of the domestic box office. Overall revenues fell roughly 2% in 2017 to $11.1 billion. As Variety notes, “The declines accompany a larger drop in the domestic box office. Yes, the drop in 3D follows a drop in overall box office. Consumers caught on to all these approaches, and while international territories seized on the 3D tech, domestic audiences started to lose interest. Technology that was supposed to prove “revolutionary” like HFR 3D on The Hobbit: An Unexpected Journey fizzled.
3D MOVIES FOR 3D TV MOVIE
Joe: Retaliation for almost a year to give it a post-conversion, and the movie still limped to $122 million domestic. Directors then touted how they were shooting natively in 3D, but consumers either didn’t care or didn’t notice (and given poor projection, it’s tough to blame them either way).
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People openly mocked the shoddy, rushed post-conversion on Clash of the Titans.
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The quality of the 3D filmmaking varied from picture to picture, but for every Gravity, there were loads of other pictures where the 3D felt like an afterthought. 3D became something where it was occasionally neat, but rarely necessary. It’s a shame because there’s nothing inherently bad about 3D, and yet after eight years of what should have been the technology’s boom, few filmmakers and studios were able to do anything with it. Now it’s dry, consumers are disinterested, and while there are still 3D releases, the tech no longer matters. As it stands, studios treated 3D like a gold mine and exploited the vein as voraciously as possible. It was a way to combat both television and the rise of streaming services like Netflix, and perhaps if studios had taken care with the technology instead of overusing it, they wouldn’t be seeing it die out right now. It was a way to sell a more expensive ticket as well as an experience that only theaters could promise.
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Studios trying to push 3D made business sense. That’s the worst showing in eight years, and a steep drop off from the $2.2 billion in revenues generated by 3D films in 2010.” You can see in their chart that this isn’t a dip but a continued decline as viewers have recognized that they pay more for 3D movies but don’t get a better experience. and Canada fell 18% in 2017 to $1.3 billion, according to a new report by the Motion Picture Association of America. Variety reports, “Box office revenues for 3D films in the U.S. While there was a boom in 3D movies following the success of Avatar and Alice in Wonderland, that fad has died off yet again. But this time was supposed to be different as digital 3D would usher in cleaner pictures, fewer eyesores, and a new tool that filmmakers could utilize in cinematic storytelling. This, of course, was nothing new as 3D was a fad both in the 50s and the 80s. They couldn’t post-convert their movies fast enough and it became a way to upsell consumers on a new fad. Due to the box office-busting grosses of Avatar (which was then “confirmed” by the success of Tim Burton’s Alice in Wonderland) and the 3D ticket surcharge it was able to carry, every studio wanted in on 3D.